And, here’s the full summary of the points in the mind-map…
1. Find Sites in Same Niche
Find other sites in same niche and try to drop links on them
Even if links are paid links. Just make sure Site does not openly advertise that they take paid links / sponsored articles
Drop posts on Online Forums and Blog Comments in same niche
2. Fix your Anchor Text in your Backlinks
Rotate Keywords in the Anchors of Backlinks to make things look as Natural as possible. The idea here is to make things look as random and natrual as possible – and you can get an idea of what is needed in your niche by examining the backlink anchor profiles of the top 3 sites in your niche.
Use main keyword as anchor link at around 10% frequency only. Not more.
Use Secondary Keywords, LSI and Long Tail Keywords around 10% to 20% as anchors
Use your site raw URL in different looking formats (with www , without, with slash and without etc) around 20% of time
Use Brand Anchors around 10% to 20% of the time… your own Brand name or site brand name as anchor.
20% of time use generic words like click here, visit our page, etc
Broad keywords in your niche can be used around 10% ratio.
Use a few image links if possible, and also include some random full sentence links.
3. Do Not Over Optimize Your Site
Keyword Density under careful check… around 1% only
Avoid Keyword Stuffing
Write for humans not machines
Use LSI Keywords
Use your target keyword in the TITLE tag OR the URL page name. Either one only with the Keyword – not both. This is an unconfirmed technique of avoiding over-optimization. Use with caution.
Do not use hidden text, or page cloaking techniques targeted to fool the search engine bots
4. Increase Your Domain Authority
Make sure your domain is “aged”
Have fantastic content on your site
Make sure content is meaty and unique
Keep adding fresh content to your site
Build community and encourage interaction
Do not crowd your site with ads
Boost Your Social Signals
Link out to other trusted sites in your niche or pages on other trusted sites like Wikipedia and Youtube
5. Ensure Your Site has SUPERIOR Content
Start Blog, if do not have oneAdd new fresh content regularly
Add new fresh content regularly
Write unique articles on your site and service, and more importantly on your industry and niche
Embed your content with rich media content like images, videos and slideshows
No auto Spin content gibberish – specially for on-site content
Each article to be at least 1500 words to 5000 words. The longer the better. Avoid 300 word posts.
Do not hire low quality writers for this. Invest more.
Encourage commenting by your community
Become and position yourself as an expert in your niche. Use your personal Google Authorship / rel tag while posting.
Start a Forum within a sub-domain or sub-folder of your site
6. Google Authorship Markup tag
This is now starting to play an important role and establishes an extra layer of trust with Google
When you post you need to add your Google+ profile link containing your unique Author ID to it
It will help establish you as having more authority and this will pass down to your sites
You need to login to your Google+ account and add your site in the “”contributor”” section
7. Ensure Your on-site factors are optimized
Check for crawl errors in Google Webmaster Tools
Make sure all pages intact and 301 redirect done for old pages that do not exists any longer
Check your site speed / page loading time
Check your bounce rate
Check the average user time spent on your site
Make sure robots.txt and sitempa.xml are all ok and no duplicate pages exist
If there are missing links more than around 20% you might get hit for quality and notice a drop in SERPs as a result. Best to keep this error rate below 2% to 3%. Best to keep it 0%.
8. Fixing Old Links
Deleting Links is tedious Approach but has worked for some
After deleting you need to Dsiavow the unhealthy links you could not remove and then send a reconsideration request to Google – if you got a manual notice / penalty.
You can and start creating a more high quality links, in an effort to dilute and “”drown out”” the low quality links signal ratio.
9. Your Own Micro-Site Niche Network
Build your own “”Private”” and “”secret”” niche network of sites that you control
You can buy Expiring High PageRank domains by using tools like PR Powershot or Register Compass.
Use WordPress to build them
Use plugin WPmanage to manage them all from one interface
Do not leave any footprint for Google to detect and realize they all belong to you
Hide your Whois domain ownership info or register with different names (real names of friends and family etc)
Do not use common DNS server and use multiple DNS and IPs spread over multiple geographical territories.
Use different hosting companies is easy way, to achieve IP diversity (don’t use seohosting.com as Google is on them I think).
Needless to say that each site should have great content in your main niche or sub-niche or somewhat similar niche content
This is a long term investment as this strategy will play a very important role.
If you find another person in your niche and is not a competitor, with multiple sites also, trade links with him – but do not do 2 way or 3 way link exchanges.
Slowly add backlinks to your main money site into these micro-sites as they grow over time. No sudden moves. Don’t over-link, just a couple of links on pages with great content.
10. Social Media Signals
Social Signals are now playing a very important role
Make sure you at the least have a Facebook Fan Page, FB Likes Button, Twitter Account, G +1 setup
All pages on your site need to have the voting buttons for each of the above
If you want to buy some traffic… buy it wisely
Don’t order 300 FB likes overnight.
Google has an advanced Algorithm to check for fake G+1’s. So never try and game the G+1 sharing signals.
Order multiple geographically located user votes that are drip fed slowly into your site.
So, if you want 100 likes – spread them out over 2 to 3 months.
11. Study Your Top Competitors
Reverse engineering is one big strategy that works no matter what Google does to its algorithm.
Study the top 3 and top 10 competitors in your niche
See what kind of links they have built to hold their ranks
Emulate and build similar type of links
12. Promote Homepage and Inner Pages
It is very important to promote multiple pages across your site and corresponding multiple keywords – simultaneously
Do not focus only on one page and one keyword at a time
It looks highly suspicious and is not organic
Even if you go slow, promote multiple pages across your site and also multiple keyword groups
13. Guest Post Blogging
Find other Blogs in your nicheWrite high quality articles, and target each to be placed on one site only (unique posts).
Write high quality articles, and target each to be placed on one site only (unique posts).
Approach site operator via email and ask them if they are interested in unique post for their site only
Most bloggers will agree as they get free high quality content
Make sure to add your backlink within the article post or at the end in a author resource box
Some site operators may ask for a small fee
You may also use this technique to get backlinks on Private Niche Blog Networks. Just make sure the networks are really private and go for smaller networks and do a mix of different networks. Never depend on one single network only.
14. Insulation Technique
In your on-page and off-page content building, make sure you link out to other High Authority sites.
This will add value and trust to your post
Don’t leave footprint by linking out to always the same inner pages on authority sites, across multiple posts
Mix it up! Also, link to industry and niche authority industry portals (that are not your direct competitors)
15. Post High Quality Content on OTHER Authority Sites
Post on sites like Squidoo, Hubpages, Weebly, Wetpaint etc.
Post lengthy and high quality content
Ensure content has rich media embeds
Link out to a few other high authority sites like wikipedia and youtube. Link to related inner pages on them.
16. Build Links Slowly
Link Velocity is important. Start slow and be constant. Do not stop mid-way and resume later.
Many people make the mistake of building links too fast
Slow and steady Drip Feed links work amazingly well
Build backlinks for variety keywords and variety inner-pages of your site
Going slower at most times helps more
Don’t worry if you see your rankings bounce initially up and down. Its called the Google Dance and their algorithm is checking things out. Its not unusual to see your site go to position 500 and then bounce right back to page 1.
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