Penguin 1.0 goes crazy leaving SEO forums in chaos.
If you visited online marketing forums, right after Penguin 1.0 was released – you would have seen several threads that went into pages and pages of innocent people who got slapped by the crazy Penguin.
You will see that the Penguin has hit countless of innocent people and destroyed livelihoods of many small businesses and individuals.
The truth is that the current Penguin update is currently broken and defective across several search keywords.
Google has essentially not focused on the “user experience” and the quality of its search results.
It looks like they just went after blackhatter SEOs and use its might to send signals across to the SEO community.
The proof is in the pudding.
Here’s a snapshot of search results for the keyword “viagra”.
You can see a university website ranking at #6
The algorithm update smells of shareholder pockets.
This update has been a cleverly calculated move by Google to fulfill the desires of shareholders. Immediately after penguin 1.0 came out – Google’s Adwords revenues went up by 50%. That’s steep jump almost overnight. As people got knocked out of the organic search results – they had no other option in trying to stay in business – but to switch over to the paid advertising model that fuels 90% of Google’s revenue and is its sole supporter for its very existence.
Take away Adwords from the equation and Google will be destroyed. Even though its not any more a “search company” – having moved into countless other areas… the revenue earned from Adwords is what fuels and drives it. Without it, Google, Larry, Sergei and their Gang – won’t be worth anything.
All in all, there seems to be NO LOGICAL explanation for the sudden and dramatic changes. There appears to be a LARGE element of LUCK involved and this is turning out to be like a lottery!
However, there are some factors that we are seeing across sites that have been hit and by putting them into practice for your site you can minimize your chances of getting a Penguin penalty.
Some of the factors in the Penguin 1.0 update that we are seeing on the forums, is as under…
A few commonalities that we discovered across all sites that were hit are…
All the above items were noticed as soon as the Penguin 1.0 update was released. There is still some information coming out for the Penguin 2.0 update – which I will post about shortly.