About Us
Started between spreadsheets and sun salutations.
A demanding sales career, a friend's nudge, and a genuine need to slow down — that's how yoga found its way into my life.
Between long sales cycles, franchise launches, and the everyday grind of building businesses, I was running on empty more often than not. A close friend kept pushing me to try yoga — for the stress, for the body, for the mind — and once I started, I understood why. It became the one hour of my day that belonged only to me.
But the mats I bought didn't hold up. They slipped mid-pose, tore within weeks, or were simply generic — the kind you'd find on any dropshipping site, with no real design thought or Indian brand behind them. For a category this personal, that felt wrong.
Why we do
things differently.
Built for daily practice
Grip and durability tested for real, everyday use — not just a product photo.
An Indian brand, by design
Not a relabelled dropship listing. Every mat, block, and bag is designed with intention.
Run with retail discipline
Years spent scaling franchise and D2C operations mean we sweat the operational details most brands skip.
Retail taught me what a good product actually needs.
Before YETI YOGI, I spent years in sales and business development — opening franchise stores, scaling operations, listing hundreds of spaces on marketplaces. That work taught me a simple lesson: a good product isn't just about the idea, it's about consistency, quality control, and actually listening to the people who use it every day. That's the discipline I brought into building YETI YOGI — slower, bootstrapped, but built to last.
Meet the Founder
Abhishek Yadav
FOUNDER, YETI YOGI — 9+ years in sales & D2C retail, ex-Blinkit & Grofers
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Are You A Yoga Teacher?
We're building a teacher community — reach out if you'd like to collaborate.
