Press & Media | YETI YOGI

YETI YOGI — Press & Media

YETI YOGI is an Indian yoga, fitness, meditation and recovery brand focused on thoughtfully designed products for everyday movement, strength, mobility and mindful practice.

Brand at a Glance

  • Brand: YETI YOGI
  • Tagline: Strength of Yeti, Peace of Yogi
  • Founder: Abhishek Yadav
  • Website: yetiyogi.com
  • Categories: Yoga mats, yoga props, strength accessories, mobility and recovery tools, meditation products and fitness accessories
  • Primary market: India

Founder

Abhishek Yadav founded YETI YOGI after identifying a gap between low-cost fitness products that often compromised on quality and better-designed products that could be priced out of reach for everyday customers.

Before building YETI YOGI, he spent nine years working across sales, marketing and business development. The brand has been built through supplier evaluation, product sampling, marketplace operations, customer feedback and continuous product refinement.

Read the full founder and brand story.

What YETI YOGI Stands For

YETI YOGI combines the idea of physical strength with mental calm. The brand focuses on practical quality, modern design and accessible pricing across yoga, fitness, recovery and meditation.

Story Angles

  • Building a homegrown Indian yoga and fitness brand from the ground up
  • Closing the gap between low-cost fitness gear and premium-priced wellness products
  • What customer feedback teaches a growing D2C fitness brand about product design
  • How yoga, home fitness, mobility and recovery are converging into one consumer wellness routine
  • Lessons from moving from a corporate career into entrepreneurship
  • Building trust in fitness products without relying on exaggerated health claims

Product & Editorial Information

For factual product information, current specifications and educational buying guides, visit the YETI YOGI Journal and our Editorial & Product Information Standards.

Marketplace Product References

In addition to the official YETI YOGI website, examples of YETI YOGI-labelled yoga products are publicly listed on Flipkart. These are third-party marketplace product pages, not independent product reviews or endorsements:

Marketplace listings, prices, reviews, availability and delivery terms may change independently. For current official YETI YOGI product specifications, policies and support, use yetiyogi.com.

Official Brand Links

Media Contact

For interviews, founder comments, product information, samples or media enquiries, email hello@yetiyogi.com.

Last updated: 10 October 2026